Social Media is an attentive piece of new age society. The best way to define social media is to separate it from newspapers and the audio-visual medium of television or Radio. It is a group of online communication channels developed for information, connection, substance, and coordination effort. Sites and applications committed to the discussion, micro-blogging, social system administration, social bookmarking, social 'curation', and wikis are among the distinctive social media. Social Media has been advancing rapidly, offering new and significant approaches to individuals around the globe.
Presently social media is developing into an indispensable part of daily lives. The social system administration is presently a genuine worldwide sensation. There are various contrasts between social media from conventional/modern media, including quality, achievement, recurrence, ease of use, immediacy, and enduringness.
Social Media differs in many aspects. They can take on different forms such as social networking sites (E.g., Facebook), social blogs, micro-blogging (e.g., Twitter), and so on. It is noted that these forms of social media differ in terms of self-disclosure and media richness features, which media theory proposes to distinguish social media types. Media richness is about 'the amount of information a media can transmit within a given time, and self-disclosure, which 'is critical in the establishment of interpersonal trust', donates 'the desire of people to present a certain image of themselves to others which are achieved through disclosure of specific personal information.
Fake news on social media is a great challenge to social harmony
There is both real and fake news found in social media content. People can find real news and they can find fake news, laid out as real. Inevitably, there will always be people looking to capitalize on the many media distribution method, which social media is, and there will be those who will believe anything they read and not look any further into finding out what they are reading is an internet hoax.
This is an unfortunate side-effect of wider connection - it also opens the system up to those who would exploit it to push their own agendas. The platforms are now looking to police it, but it'll likely play a part. Social Media is also used to speak out of principles that enshrines in India's constitution. Yet, in case of communal violence, local law enforcement agencies are dealing with a new reality- of factories of rumor, mongers spreading fake news, fanning tensions, and bringing them to boiling point. In July 2017, for example, communal violence erupted in North 24 Parganas town Basirhat after a Muslim mob went on a rampage, angered by a post by a Hindu boy about a return to Hinduism by a local family who converted to Islam.
Cyber Bullying
Social media can also facilitate cyberbullying, which can take disagreement to a new level, leaving little space for victims.
This is truly scary and unfortunate. Whereas you used to have a problem with a person, today, that person can gather people from anywhere in the world to join their cause or hatred against people or institutions. People seem to feel bolder and more apt to attack others when hiding behind their screens.
Conclusion
As the Indian Government continues to prioritize counter-terror strategies it is clear that new frameworks are needed to counter violent extremism in the country. It is becoming increasingly important to examine the trajectory from hate speech to an act of violence and the presence of social media "influences" who can direct conversation and emotion with a single tweet and comment. There is equally no question that social media companies must shoulder responsibility when it comes to the use of their platforms as echo chambers of hate. Counter strategies are promised using soft power to create new narratives.
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